FAQS

Immersion's thesis is centered around sustainable growth and positive community impact. We believe that startups should not only strive for growth and scalability but also ensure that their growth is based on a solid foundation of revenue. Immersion seeks to foster this by helping founders build companies that positively influence the culture of their communities in a profitable way, and then matching them with suitable investment when the time is right.

Immersion partners with ambitious founders who are impacting the culture of communities and industries. We provide everything from advisory to full service growth partnership programs. We also offer a bi-annual 12-Week Venture Development Accelerator Program, where we provide strategic planning, corporate partnerships, and capitalization to help a select few founders fast-track their growth via our partner programs. We are industry leaders in  offering best in class hands-on support and resources, along with expert advice and guidance, to help founders achieve their goals.

Uniqueness and Market Position

When evaluating applications, we place a strong emphasis on uniqueness and market positioning. We're seeking startups that provide an innovative solution or a novel approach that sets them apart. The potential investment should represent a fresh opportunity, not one that has been extensively circulated among investors. Furthermore, we value businesses that have the potential to become leaders within their defined niche, subsegment, or channel.

Protection

For us, the ability of a startup to protect its intellectual property is crucial. We look for businesses that have measures in place to defend their product, service, or technology from replication or imitation. This could be in the form of patents, trademarks, or other legal protections. A strong protective stance ensures that the startup's unique value proposition remains exclusive and defendable.

Financial Prospects

Financial potential is a cornerstone of our selection criteria. We consider the size and growth rate of the market in which the startup operates, its scalability, and its potential for economies of scale. Demonstrated profitability, particularly through strong gross margins, is a positive indicator. Furthermore, we also consider the variety of exit strategies that could be attractive to potential investors.

Leadership Team

We believe a startup's success is heavily influenced by the caliber of its leadership team. We look for leaders with relevant experience, whether that's within the health and wellness, medical, startup, CPG sectors, or specific distribution channels, and marketing and sales roles. We also value a proven track record of successful early-stage management and the ability to provide returns on investment. A well-rounded team, including investors, partners, and legal advisors, coupled with charismatic leadership and name recognition, adds to the startup's appeal.

Tangible Assets

A startup's tangible assets, such as strong branding, high-quality offerings, and unique packaging or presentation, play a significant role in our assessment. These elements can contribute to a startup's market differentiation and customer appeal.

Intangible Assets

Finally, we value the intangible assets that a startup brings. This includes the "wow" factor, an elusive quality that sets a startup apart, making it memorable and exciting. This could be an innovative solution, a disruptive business model, or a compelling vision that captures attention and generates enthusiasm.

Immersion collaborates with investors who are eager to make strategic investments in high-growth and impactful ventures. We provide opportunities for these investors to contribute 'smart money' to startups that are set to positively impact their communities and industries. Immersion's role is to match these investors with suitable companies when we're ready for investment.

Immersion works alongside the world's leading enterprises as a venture development as a service partner. Providing best in class teams of professionals to operate and support enterprise venture programs. Through this work Immersion has established a vibrant network of corporate venture partners. These corporations are eager to collaborate with startups to transform challenges into sustainable solutions. This collaboration aids in solving the unique challenges startups face, fostering an environment conducive to innovative problem-solving and mutual growth.

Supporting Immersion can take many forms, depending on your role or interests. If you're a founder, consider joining the 12-Week Revenue Accelerator Program to grow your startup or join our Venture Ed program for continued education. If you're an investor, consider partnering with Immersion to invest in high-growth and impactful ventures. Corporations can get involved by joining a network of other enterprise innovation leaders in creating commercializable solutions to the nation's largest enterprise challenges. Beyond these roles, spreading the word about Immersion and our mission, contributing to our community impact initiatives, and engaging with our content and events are other great ways to offer support.